Ideas with energy
We’re all about ideas with energy: those that don’t just reflect your brand’s passion but put it to work. Ideas powered by purpose, with their own unique, irresistible charm that people genuinely want a piece of. Ideas that energise you, your brand, and your audience.
Strong relationships
Great relationships hold the key to great work. We go out of our way to really connect with our clients and understand their businesses in a way that feels genuine, conscientious, and above all, friendly.
Sharp strategy
Besides a working relationship we all enjoy, that connection leads to us asking the right questions, which inform the best strategy.
Ideas with energy
And the best strategy unlocks ideas that are always on the money: ideas that ignite your brand’s ambitions.
Agile by design
We’re a small team backed up by a big network of talent. The same four faces run every project, but we build teams around jobs according to what skills are required.
We love this flexibility. It allows us to work with talented friends we’ve made over years spent working in the industry, whose skills cover all manner of disciplines, and we feel fortunate for the energy and expertise they bring every time. By and large we always work with the same people, but we’re also constantly on the lookout for fresh, outstanding talent we can welcome into the FOM fold.
Our team is global because we prioritise talent that inspires us over talent that happens to be in our postcode. And because we’re 360, we can take a campaign from strategy to finished film, site and media plan, end to end.
We love this flexibility. It allows us to work with talented friends we’ve made over years spent working in the industry, whose skills cover all manner of disciplines, and we feel fortunate for the energy and expertise they bring every time. By and large we always work with the same people, but we’re also constantly on the lookout for fresh, outstanding talent we can welcome into the FOM fold.
Our team is global because we prioritise talent that inspires us over talent that happens to be in our postcode. And because we’re 360, we can take a campaign from strategy to finished film, site and media plan, end to end.
Our beliefs.
We started Friends of Mine because we wanted to work more closely, and exclusively, with some of the crazy talented individuals we’d met during our stint in the big agency world. But it was also a bid for freedom, autonomy and the new, exciting challenges a fresh start would bring.
At the foundations of Friends of Mine are a few things we ask of ourselves daily.
At the foundations of Friends of Mine are a few things we ask of ourselves daily.
Stay hungry
For knowledge, for inspiration, for the buzz of a new idea or fresh way of doing things. This constant curiosity keeps us honest and always learning.
Bring the best you
Coming up with creative solutions to briefs is fun, so let’s never forget that. Let’s strive to bring the most inspired and informed version of ourselves to every new opportunity.
Keep a promise
Whether it’s to each other or our clients, we should always deliver what we say we will.
Aim to exceed
There’s a hidden opportunity in almost every brief, let’s always keep an eagle-eye out for it.
Nobody does it better
We set up Friends of Mine inspired and excited by the talent within our network, so let’s keep the belief alive, that as a collective, we can more than rise to any challenge.
YOU-niqueness welcome
We believe our differences, passions, and idiosyncrasies make each of us fascinating, and our work is richer for the diversity of those in our network and what they can teach us.
