Transforming Dreary Commutes with Sorbet for the Soul

Little Moons

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Transforming Dreary Commutes with Sorbet for the Soul


To film and edit a series of social edits to support the launch of Little Moons newest flavour from the Refreshos mochi sorbet range, Blood Orange and Pink Grapefruit. They kick-started January off the right way, surprising unassuming commuters with a brightly clad soul choir. After all, it’s sorbet for the soul. The sampling activation took place across one day in London, focussed around peak times of commuter travelling at Charing Cross and Waterloo Train Station.



We set about filming the shock element of the flash mob style choir 'Some Voices' in Waterloo and Charing Cross stations, singing to commuters and capturing the surprised and delighted reactions to the singers, before tasting the new flavour which was being sampled within the station at the time.

We then edited a series of cuts in 16:9, 1:1 and 9:16 formats to run across Little Moons social channels.