Raise Summit
Bringing Europe's biggest AI summit to life across social, reels and the screens of Times Square.
Brief.
RAISE Summit is one of the world's leading AI events, bringing together more than 9,000 founders, investors, executives and policymakers in Paris each July. It features speakers from companies including OpenAI, Anthropic, NVIDIA and Google DeepMind.
With the summit growing rapidly year on year, RAISE needed a creative partner who could keep pace. They wanted someone to produce a steady flow of content that would drive ticket sales, build anticipation and make the event feel as big and ambitious as the conversations happening on stage.
The work had to perform across a wide range of formats, from fast-turnaround paid social ads to large-scale digital out of home placements. All of it had to feel consistent, confident and unmistakably RAISE.
Solution.
We began with paid social, creating a series of video ads built to stop the scroll and convert. Working from the RAISE brand, we developed a bold motion language that could flex across speaker announcements, ticket pushes and key moments in the campaign calendar.
Alongside the ads, we edited reels and teaser videos that captured the energy of the summit. These gave RAISE a library of content to keep their audience engaged in the lead up to the event.
We also designed and animated motion work for digital out of home, including placements that ran in New York's Times Square. Taking the brand from a phone screen to one of the most famous billboards in the world meant designing for impact at scale, with clear messaging and motion that holds attention from across the street.
The result is a flexible, high-energy suite of content that helps position RAISE as the global stage for AI.
Contact.
