Beyond Belief Brewing Co.

Beyond Belief Brewing Co are a truly pioneering brand on a mission to offer a credible solution to the food waste problem. Using a unique, patented process, they take surplus food and turn it into out-of-this-world world beer. But there’s nothing gimmicky about what they do and the sustainability story behind the brand, the products, and the process is so impressive that they could truly lead the way to a new frontier in beer.

With all of this in mind, they needed a brand platform and visual identity that would help them achieve the stratospheric success they deserve .

Welcome to Free Thinking Drinking

A brand platform that acts as a launchpad from which we can playfully and intriguingly encourage consumers to think beyond their understanding of ‘surplus’ and beyond what they believe beer can be. Taking the brand’s love of space onboard, we created a unique, ownable brand world: a Free Thinking Drinking universe called, ‘Universe B’, which we then rolled out across a complete website redesign, festival stands, brand merch, and sales team collateral. The mission continues.