City living without limits

Pilgrim Chambers

Art Direction
Brand Film
Paid Media
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City living without limits


CastleCap Investments, spearheading a property redevelopment commissioned us for the creation of a new brand identity and digital marketing campaign. The development focuses on promoting 40 residential apartments situated in the heart of Newcastle.


Pilgrim Chambers gets its name from its location on Pilgrim Street, near the old law chambers in Newcastle Upon Tyne. The scallop shell, a prominent symbol of the Camino de Santiago, represents this network of ancient pilgrimages. The overarching identity exudes elegance and timelessness. The logo incorporates minimalist iconography and a sophisticated typeface, seamlessly aligning with the stylish attributes of the Georgian building. Additionally, we conceptualised and managed the production of the building signage, high spec marketing brochure and crafted a bespoke showcase website to complement a successful Google-targeted ad campaign.